Writing skills

We explain how to write articles that editors want to print and that readers want to read. Our courses cover: what people read and why; how to structure an article; how and when to use persuasive language; and how to avoid sending readers to sleep with jargon and waffle.

Here’s some feedback from participants in recent courses:

Centre for Local Economic Strategies

‘Very good, changed my writing style completely.’

‘Enabled me to understand and reconsider our core audience and how different styles reflect different audiences.’

East of England Development Agency

‘Thoroughly engaging and very useful.’

‘It’s great that you are running these events. Please run more like them.’

Centre for Cities

‘Great to get everyone focused on audience and purpose.’

‘Really insightful and very helpful.’