New book tells the story of Yorkshire’s food revolution

tod (1)The story of the Incredible Edible movement that begun in Todmorden and has now spread across the world is to be told in a new book by Urban Pollinators writer Joanna Dobson.

What began with ‘propaganda planting’ in cemeteries and on station platforms in a former mill town has now become a global network of people changing their communities through local food.

Incredible! Plant Veg, Grow a Revolution is the story of how this movement grew and why it matters. It is told by Pam Warhurst, co-founder of Incredible Edible Todmorden, who has worked with Joanna Dobson to chart the Incredible Edible story. Pam Warhurst is co-founder of Incredible Edible, a former leader of Calderdale Council and former chair of the Forestry Commission.

For two years Joanna has been interviewing the people at the heart of Incredible Edible Todmorden and researching the effects of a food system that has disconnected communities from the land around them and led to the loss of basic skills like cooking and growing.

The book explains how by bringing together the three ‘spinning plates’ of community, learning and business, people can rebuild neighbourliness, rediscover lost skills and create opportunities for our children.

Incredible! tells the story of the high school chef who started planting his own school dinner ingredients, the propaganda gardener who’s now creating apprenticeships for local teenagers, the doctor whose patients can now pick their own healthy food outside his surgery, and the community worker who dug up her rose garden and never looked back. It describes how ‘vegetable tourists’ from across the world are boosting Todmorden’s businesses, and how Incredible Edible’s ‘flood angels’ helped to bring the community together when a season of non-stop rain left the town underwater.

Publication is being crowd-funded through the Kickstarter website, which enables ordinary people to back creative projects. The Kickstarter campaign begins on 12 November and will run until 12 December. Incredible! will be published in April 2014.


• To find out more email or view our Kickstarter project page. We’ll also be posting regular updates on a dedicated section of this website in the run-up to publication.